Newberg Graphic Online

Breast cancer awareness video becomes viral Internet sensation

Video, coordinated by GFU prof, makes its way around the world

• Published: 12/8/2009 12:59:37 PM

A breast cancer awareness video coordinated by a George Fox University adjunct professor is making its way around the world, becoming a viral Internet sensation on YouTube.
 
Days after the “Pink Glove Dance” was posted on YouTube, it had been watched more than 125,000 times. A few short weeks after the video’s debut, views have exceeded 4 million. Viewers have given the video five stars and posted more than 7,500 comments.
 
Marie Moore, chief nursing officer at Providence St. Vincent Medical Center and an adjunct professor in GFU’s health administration program, coordinated the production in collaboration with Medline Industries, Inc., the company that manufacturers the pink gloves employees wear in the video.<br />
“Breast cancer is an important cause for the employees at our hospital, as well as the entire community,” Moore said. “The video was a really fun and creative way for our employees to help spread awareness about breast cancer.”
 
The video features more than 200 St. Vincent employees, wearing pink gloves, dancing to “Down” by Jay Sean in locations throughout the hospital. Executives and administrators, doctors, nurses, cooks, housekeeping staff members, lab technicians and even a cancer patient join in the dance, intended to raise breast cancer awareness.
 
Produced through the support of Medline the video features the company’s new “Generation Pink” exam gloves. A portion of sales from the gloves helps fund mammograms for uninsured women.
 
Jay Sean has linked the video to his Web site, writing on his Facebook page that it “is awesome … medicine will always be close to my heart and this is such a worthy and important cause.” And Providence St. Vincent is urging others to join in the dance. Watch the video below or on YouTube.

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