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Chapters Books puts on a new face

The First Street store adds more floor space for books, will move coffee bar to rear of store

By David Sale, Newberg Graphic reporter
E-mail David at dsale@eaglenewspapers.com
   Chapters Books and Coffee has taken on a new floorplan, and more changes are in store.
Literally.
   “We’re about halfway through,” said store owner Maureen Rogers. “We have new shelves, and we’ll be moving the coffee bar to the rear of the store, with tables where the counter is now. The kitchen is in the back room, and it’ll flow better.”
   Improving the workflow behind the counter is an important step, with a steady traffic of coffee drinkers visiting the bookstore throughout the day.
   “Small bookstores almost never (sell coffee), but it’s a perfect marriage — people enjoy it at the larger chains,” Rogers said. “I’m not sure I would have done it myself, but it was already in place when I took over. Running the two can be a bit confusing, but I really enjoy both coffee and books.”
   Rogers took over Chapters two years ago, after working there as a manager.
   “Two of my kids also worked here as baristas — we were already here, so we were offered the chance to purchase the store,” she said. “I’d always wanted to have a bookstore. I’m a book person, I love being around them. When my kids were growing up, we used to go to the library three times a week.”
   With her third child and husband now playing a role in the bookstore’s operation, “we’ve really become a family business,” she said.
   The new shelving, purchased from a Washington bookstore, have not only increased shelf space but improved the look of the store, she added.
   “I did like the old shelves — they were from the library — but they didn’t display the books very well,” Rogers said. “It’s hard to find bookshelves the right size, especially on a budget.”
   With new space opening up, Rogers is looking forward to expanding her stock of books, both new and used.
   “It’s hard to have it not looking like it’s all what I want to read,” she said of choosing books for the store. “I try to keep a well-rounded selection, and have things a little out of the ordinary, not just bestsellers. I want my customers to find something unexpected that will expand their horizons.”

From June 27, 2007, Newberg Graphic
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